Welcome to KISS—my space for sharing over a decade of research experience. It’s where I capture my thoughts, tips, and lessons learned from the field.
At the heart of it all is empathy. Whether you're running a usability test or designing a survey, empathy matters. Participants are busy people, and making them feel respected and appreciated isn’t just the right thing to do—it leads to better, more honest data. Gratitude goes a long way.