Please note that this list is not exhaustive and doesn’t reflect all the types of research I’ve managed.
One-on-one sessions asking open-ended questions to explore a user's thoughts, behaviors, and experiences with a product or topic.
Studying of similar products to identify strengths, weaknesses, and opportunities that inform design and strategy.
Expert review of a product using usability heuristics (can be paired with qualitative insights).
One-on-one conversations to explore user needs, behaviors, and motivations.
Developing fictional, yet research-based, representations of key user types
Synthesizing qualitative insights to map user experiences over time.
Getting early feedback on product ideas or prototypes before investing in full design.
Longitudinal studies where participants document their experiences over time.
Observing users in their natural environment while asking questions.
Please note that this list is not exhaustive and doesn’t reflect all the types of research I’ve managed.
Used to gather structured data at scale, often using closed-ended questions, Likert scales, or ranking.
Helps understand how users categorize information for better IA design.
Compares two versions of a design or feature to measure which performs better.
Validates the findability of content in a proposed site structure.
Quantifies which design users prefer, often with simple voting or ranking formats.