KISS research methodology experience

I've conducted over 100 interviews. I have also facilitated focus groups. However, I'm not  fond of relying solely on focus groups as a methodology. They tend to have a higher potential for biased responses when compared to interviews.

Over the past decade, I've written more than 25 discussion guides. While this number may not seem substantial, it's important to consider the volume of qualitative projects typically undertaken within a given year.

I have 4+ years of experience conducting user testing at a health social media company. These tests encompassed both moderated and unmoderated sessions, catering to a diverse range of participants. 

I also played a pivotal role in establishing the UX department by advocating for user experience research and design at this company.  I championed for the integration of user-centric practices within the organization, ultimately leading to the creation and implementation of an effective UX department

Most of the time I facilitated group heuristic analysis meetings. These meetings typically included product managers, designers, engineers, and researchers. We'd decide what page or portion of the website/app we wanted to evaluate. Then we'd go through Nielsen Norman's group 10 heuristics and talk about where on the site the company was in violation. Other times I would be tasked with doing a heuristic analysis on my own.

Throughout my career, I have written, programmed, edited, and provided feedback for over 100 surveys. I consider myself an expert in survey programming platforms such as Qualtrics, Survey Monkey, and Alchemer (formerly known as Survey Gizmo). These tools have become second nature to me, allowing me to navigate their features with ease and efficiency.

During my tenure at a health social media company, I had the opportunity to conduct several card sorts. Card sorts are not only efficient but also provide valuable insights into how users perceive the organization and navigation of websites or apps.

The most common platforms I use to run card sorts are Optimal Workshop, Usability Hub, and Alchemer. I consider myself an expert user in all three platforms. 

The majority of AB testing I conducted was in the recruitment of research participants. Since we had never recruited for user research, I had to AB test email subject lines, body text, call-to-actions buttons, images, and the overall layout. I was constantly experimenting with different variations of these elements to see which combination generated higher engagement metrics such as click-through rates, conversions, and unsubscribes.